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Content Pruning Strategy with ChatGPT
Identify and handle underperforming content — decide what to improve, merge, redirect, or remove. Use ChatGPT to audit content quality and make data-driven pruning decisions.
Prompts to Try
'Here are 50 pages with their traffic and ranking data: [data]. Categorize each as: KEEP (performing well), IMPROVE (has potential), MERGE (combine with similar page), REDIRECT (redirect to better page), or REMOVE (no value). Explain the reasoning for each decision.'
'I have 5 articles about similar topics that are cannibalizing each other: [URLs and topics]. Decide which to keep as the canonical, what to merge from the others, and create a consolidation plan with redirect map.'
FAQ
How often should I prune content?
Conduct a content audit every 6-12 months. Focus on pages with zero organic traffic after 6+ months, thin content under 300 words, and duplicate or overlapping topics.
Related Guides
content pruning workflow