What are ChatGPT Custom Instructions?
Custom Instructions are a built-in ChatGPT feature (available on free, Plus, Pro, Team, and Enterprise tiers) that silently prepends two blocks of context to every new conversation you start. They are the difference between restating your role in every prompt and having ChatGPT already know who you are, what you're working on, and how you want answers formatted.
Field 1, "What would you like ChatGPT to know about you?"
Your role, domain, tools, ICP, constraints, and the stable facts about your work. Think of it as the "about" section of your professional profile, written for an assistant.
Field 2, "How would you like ChatGPT to respond?"
Format, tone, length, and house rules. Not what to say, how to say it.
Each field holds up to 1,500 characters. Well-tuned instructions reduce average prompt length by 40-60% and materially change the default quality of responses on the first reply, no follow-up clarifications needed.
Step-by-Step Setup (60 Seconds)
- 1
Open ChatGPT Settings
Click your profile icon (bottom-left on desktop, top-right on mobile) → Customize ChatGPT. Or go direct: Settings → Personalization → Custom Instructions.
- 2
Toggle Custom Instructions ON
If the feature isn't enabled yet, flip the toggle. On ChatGPT Projects, each project has its own instructions that layer on top.
- 3
Paste Field 1, What to know about you
Copy from a template below and edit. Keep it ordered: role → domain → tools → constraints. 1,500 char limit.
- 4
Paste Field 2, How to respond
Lead with format rules, then tone, then anti-patterns ('never use X'). 1,500 char limit.
- 5
Save and test in a new chat
Run 2-3 prompts from your normal workflow. If outputs drift from your rules, the instructions are too long or have conflicting rules, trim and retest.
Why Custom Instructions Work
Underneath the UI, Custom Instructions are injected as system-role context on every message you send. This gives them higher behavioral weight than regular prompt text, the model treats them as durable rules, not requests. The practical effect:
Shorter prompts
Skip the "I'm a [role] working on [project] targeting [audience]" preamble. It's already loaded.
Higher first-try quality
Format and tone land correctly on the first reply. No "make it shorter / more technical / no emojis" follow-ups.
Consistent voice
Every chat inherits the same rules, no drift across threads or over time.
Team-shareable style
Paste your team's Custom Instructions into a Custom GPT to turn personal defaults into a shared assistant.
50+ Copy-Paste Templates by Role
Each template is two blocks, Field 1 and Field 2. Pick the closest to your role, paste both, then edit the specifics (tools, audience, constraints) in the first pass. Ship, use for a week, refine.
Writing & Content
Content Marketer (SaaS)
Writing & Content
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
SEO Content Writer
Writing & Content
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Direct-Response Copywriter
Writing & Content
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Novelist / Fiction Writer
Writing & Content
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Technical Writer
Writing & Content
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Newsletter Editor
Writing & Content
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Business & Strategy
SaaS Founder (Seed–Series A)
Business & Strategy
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Startup Operator (COO-track)
Business & Strategy
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Management Consultant
Business & Strategy
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Product Manager
Business & Strategy
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Business Analyst
Business & Strategy
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Executive Assistant (C-suite)
Business & Strategy
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Engineering & Technical
Backend Engineer
Engineering & Technical
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Frontend Engineer (React)
Engineering & Technical
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Full-Stack Developer
Engineering & Technical
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
DevOps / SRE
Engineering & Technical
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Data Scientist
Engineering & Technical
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
ML Engineer
Engineering & Technical
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Marketing & Sales
Paid Ads Specialist
Marketing & Sales
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Email Marketer
Marketing & Sales
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Social Media Manager
Marketing & Sales
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Sales Development Rep
Marketing & Sales
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Account Executive
Marketing & Sales
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Growth Marketer
Marketing & Sales
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Creative & Design
UX Designer
Creative & Design
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Graphic Designer
Creative & Design
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
YouTuber / Video Creator
Creative & Design
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Podcaster
Creative & Design
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Education & Research
PhD Researcher
Education & Research
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
University Professor
Education & Research
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
High School Teacher
Education & Research
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Graduate Student (STEM)
Education & Research
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Professional Services
Attorney (Corporate)
Professional Services
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Financial Planner (CFP)
Professional Services
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Accountant (CPA)
Professional Services
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Real Estate Agent
Professional Services
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Insurance Agent
Professional Services
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
HR Manager
Professional Services
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Healthcare & Wellness
Therapist (Private Practice)
Healthcare & Wellness
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
RN / Nurse Educator
Healthcare & Wellness
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Fitness Coach
Healthcare & Wellness
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Trade & Operations
Customer Support Lead
Trade & Operations
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Operations Manager
Trade & Operations
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Supply Chain Analyst
Trade & Operations
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Personal & Specialty
Language Learner (Non-Native English)
Personal & Specialty
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Job Seeker (Mid-Career)
Personal & Specialty
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Freelancer / Solopreneur
Personal & Specialty
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Power User with ADHD
Personal & Specialty
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Parent (School-Age Kids)
Personal & Specialty
Field 1, What ChatGPT should know about you
Field 2, How ChatGPT should respond
Write Your Own From Scratch
If none of the 50 templates fits cleanly, use this formula. Both fields follow the same five-part structure, identity, domain, stack, constraints, voice, which keeps the model's behavior predictable.
Field 1 Formula
- Identity: "I'm a [role] at [company type / size]"
- Domain: "I work on [specific outputs or problems]"
- Stack: "Tools: [3-6 tools]"
- Audience / ICP: "My [readers / customers / students] are [specific]"
- Stance: one sentence about what you value or reject
Field 2 Formula
- Structure: how to open, middle, close every response
- Length: default word / paragraph target
- Tone: one adjective, plus one counter-example ("direct, not blunt")
- Format preferences: bullets, tables, code blocks, headers
- Anti-patterns: "Never use [word / phrase / format]."
Weak (vague, unverifiable)
"I'm a marketer. Be helpful and professional. Keep answers short."
Strong (specific, testable)
"I'm a B2B content marketer for devtools SaaS; audience is backend engineers. Respond with 2-sentence hook, 5 bullets, 1 takeaway, under 350 words. No emojis, no 'leverage', no 'unlock'."
Advanced Techniques
Layer Projects for role-specific overrides
Keep your global Custom Instructions neutral and identity-level. Then create a ChatGPT Project per active initiative ("Q2 pricing rework", "iOS app", "personal taxes") with Project Instructions that override format, stack, or tone. Projects inherit your global rules and only diverge where needed.
Use ordered numbered lists, not prose paragraphs
Model adherence is consistently higher on enumerated rules. Convert "I want responses to be concise, well-structured, and action-oriented" into three numbered rules with concrete definitions of "concise" (word count), "structured" (format), and "action-oriented" (what appears at the end).
Put anti-patterns in their own block
End Field 2 with a "Never" list: "Never use emojis. Never write 'in today's world'. Never hedge with 'it depends' without giving the default answer first." Negation rules are most reliable when grouped.
Include a worked example for edge behavior
For high-stakes format rules, paste one 30-word example of the response you want. The model follows few-shot examples more reliably than abstract descriptions, if you want SQL with specific indentation and CTE conventions, show one query.
Rotate seasonally
Review your instructions monthly. If your tools, focus, or team shifted, the instructions are probably stale. The most common sign: you're adding the same clarification to three recent prompts, that's a rule belonging upstream.
When ChatGPT Ignores Your Instructions
Symptom: responses are still long and hedged
Cause: your length rule is prose, not a number. Fix: replace "keep it concise" with "default length 250 words. Hard cap 400." Numbers adhere; adjectives don't.
Symptom: format drifts mid-conversation
Cause: the instructions are in Field 1 (context) instead of Field 2 (behavior). Move format rules to Field 2. Field 1 should describe you; Field 2 should describe the response.
Symptom: "don't do X" is ignored
Cause: negative rules without positive replacements get paraphrased away. Fix: pair every prohibition with a positive alternative, "never use 'leverage', use 'use' or 'apply' instead."
Symptom: conflicting instructions
Cause: "be detailed" and "keep it short" both appear. The model picks one unpredictably. Fix: audit your instructions for contradictions, typically around tone ("witty but formal") and length ("detailed but brief").
Symptom: instructions work for text but not images
DALL-E requests are built from your chat text plus Custom Instructions. If you want different rules for images, specify explicitly: "For image generation only, prefer flat vector style and pastel palette. Text responses remain business-professional."
Nuclear option: reset and re-seed
If behavior is drifting and you can't pinpoint why, clear both fields, wait one new chat, and re-paste a clean version. Memory sometimes accumulates conflicting preferences from past conversations, check Settings → Personalization → Memory and delete any stale items.
Frequently Asked Questions
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